EJS Marketing - Strategic Marketing Consultants, Manchester
Marketing Consultants - Case Studies
Aimhigher - Greater Manchester
The brief from this client was to raise the profile of this national initiative to
raise participation levels in higher education.
- Production of a communications strategy action plan.
- Promotional event planning and marketing for an employer based foundation degree.
- Marketing and event planning for the Skills City initiative.
Training For Industry Programme (TIP)
EJS Marketing Consultancy established the TIP, sponsored by ERDF, BT, Manchester Airport, British
Nuclear Fuels and British Aerospace, in conjunction with Salford University. This
is a vehicle to provide training in specific skills areas for locally based companies.
The consultancy brief also included the design and production of the prospectus and the organisation of a series of promotional events and training cells.
Over four hundred companies have now benefited from training programmes in e-business, leadership, financial planning and marketing.
Eccles College
The major objective for the college is to establish long-term mutually beneficial
partnerships with Greater Manchester businesses.
This is being achieved through, a targeted Marketing Communications campaign which
includes identification of needs within identified sectors and skill matching to the
facilities and expertise within the college.
A "Passport to Enterprise" has been developed, offering a range of benefits,
including training and development programmes, work placements, sponsorship opportunities
and PR exposure for mutual benefit.
Working together with the College, EJS Marketing has developed all material for the
above, organised the direct mail campaign, telemarketing and attendance at all prospect
visits. This approach is proving to be very successful and is on-going.