EJS Marketing - Strategic Marketing & Communication
Altrincham College of Arts
Altrincham College of Arts is seeking commercial partnerships to increase investment
and expand its facilities. It is also seeking financial support for a new Fitness
Suite. EJS Marketing's role includes identification of sponsorship opportunities,
preparation of a benefits package and market research regarding potential commercial
sponsors. Project management and preparation of mailing campaign and follow up, are
all part of this on-going brief.
Knowledge Northwest
Knowledge Northwest was a simple point of entry to all the regions Universities, offering
a free enquiry service to the expertise within Higher Education and other relevant
partners.
EJS Marketing worked with the Knowledge North West team, developing and implementing
new marketing strategies. Objectives included raising the profile of KNW to the SME
business communities. This was achieved by research and targeting of their marketplace
with specific sector groups e.g. Food and Drink, Automotive etc.
The brief included the development of "The Brand", and message, via a major
advertising campaign throughout the region, direct marketing campaigns and the organisation
of high profile events for SMEs in Greater Manchester and Liverpool.