Knowledge Northwest was a simple point of entry to all of the region’s Universities, offering a free enquiry service to the expertise within Higher Education and other relevant partners.
EJS Marketing Consultancy worked with the Knowledge North West team, developing and implementing new marketing strategies. Objectives included raising the profile of KNW to the SME business communities. This was achieved by research and targeting of their marketplace with specific sector groups e.g. Food and Drink, Automotive etc.
The brief included the development of “The Brand”, and message, via a major advertising campaign throughout the region, direct marketing campaigns and the organisation of high profile events for SMEs in Greater Manchester and Liverpool.
University of Salford
For many years EJS Marketing Consultancy has worked on a range of initiatives for the University Of Salford, many involving reach out initiatives to SMEs in the region, linking the expertise of Higher Education to business.
EJS Marketing Consultancy has more recently worked on the development of Foundation Degrees for the University of Salford, in particular organising events to attract companies who would be interested in course content development.
N.H.S. Directors Forum
EJS Marketing was responsible for establishing and co-ordinating the N.H.S. Directors Forum. This senior health service managers forum is a vehicle for chief executives from N.H.S. Trusts throughout the Northwest of England to facilitate networking and debates over major issues.
After formation, EJS produced the Forum letter magazine until the forum was absorbed by the Faculty for Health and Social Sciences.